Flash your tits to the world or read a good book. Empowerment comes in all shapes and sizes.

I’m not sure if you noticed (you might have been too busy doing useful things with your life) but social media recently had a Britney meltdown (circa 2007) when another one of the K-Klan unleashed their naked bits to the world in an attempt to once again ‘break the internet’. Seriously, we’re not going to have any internet left at the rate this family is going.

Yes, Kimmy Kardashian showed us what her Mumma made with a nudie selfie that attracted an abundance of attention from the people of the internet, most of us just pissed off at how fkn nice her bathroom is, with some saluting and others furiously shaming the decision to showcase that bodacious bod to the world.

The question is though, how does one single person (and her seemingly ever expanding band of relatives) have such a reactive impact of hundreds and thousands of average joes like ourselves?

Before we venture into how this family has managed to take over the universe, let’s break it down for those who have actively and defiantly avoided seeking a PHD in the Kardashian evolution. Good for you.

The Kardashian enterprise began when Kris and Robert Kardashian had three daughters: Khloe, Kim and Kourtney (and a son named Rob, but who even knows who he is).

Robert then became a well known face as he was part of the defence team in the O.J Simpson trial. Now, following on from this, Kris then married Bruce Jenner (who is now Caitlyn Jenner following gender transition) . Caitlyn and Kris then had two daughters together, Kendall and Kylie, who are now both taking the world by storm in their own different ways. (Sidenote, as anyone seen Kylie’s new lip gloss ad, seriously, WTF?)

Having established the basic family tree, lets look at how the takeover began. Kim made a sex tape with an ex boyfriend which was then ‘leaked’ (supposedly by her own Mom-anger Kris), and rather than leave the country and die of shame like perhaps you or I would do, she accepted a large sum of money and decided to carry on with her life, which was about to get super luxe super quick.

The TV series ‘Keeping Up With The Kardashians’ (KUWTK) first aired in 2007 (wow, how time flies) and let the public gaze into the world of their family dramas, which encompass basic ‘first world problems’ on a frequent basis.

Having run for the good part of ten years now many humans have spent a horrendous amount of hours sympathising with wardrobe malfunctions, shitty boyfriends, sibling rivalries and wishing that we too could open some sort of ‘business’ that involved doing minimal work and receiving maximum gain all the while having ‘on point’ hair/make up/body/clothes and maybe using the cash register every now and then.

The influence that this family has on the every day human is frighteningly profound.  If you jump onto social media right now I can guarantee that you will see an article relating to the Kardashian’s in some shape or form. For example ‘What happens when 6 women try Kylie Jenner’s boob trick’ is on my newsfeed right now and I hate that I kind of want to know what happens.

When Kim Kardashian posted her naked selfie, the shaking of heads occurred. Some people cheered for empowerment while others labelled KK’s actions as merely attention seeking.

What we need to remember is that women (and our lovely counterparts) can be empowered in all sorts of ways. You don’t have to take your kit off to feel empowered, but maybe some people feel like they need to. You might instead decide to quit your terrible day job and pursue your dream career, or ask that attractive guy/girl out on a date, or eat the Nutella out of the jar. Perhaps you can fuel your empowerment through various other inspiring women such as Malala Yousafza or Lena Dunham. You need to source your empowerment your way and for some people that just might be the Kimmy K way.

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